Marketing Technology

Powering Dynamic Personalization with Data
With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

ROI Guidebook
Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

10 Great Virtual Environments You Have to See
Whether those experiences take place face-to-face, on your website or at a conference, delivering on...

2021 B2B Marketing Trends Report: How To Deal With Digital Burnout
Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

Reimagine Travel: The Customer Journey
Travel and tourism are back on the move. Demand is significantly increasing for both domestic and leisure...

Align Work to Strategic Goals and Standardise the Intake of Work
Through our experience with the best brands in the world, we've found that the most successful organizations—and...

B2B Marketer's Guide to Account Based Marketing
Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Digital Marketing Transformed: The future of content
Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...

A Marketer's Guide to Building Loyalty
Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...
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