Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to...

Gong commissioned Forrester Consulting to create a Total Economic Impact Study to assess the relationship...

Over the past year, society has proven we can be effective, creative and productive working from anywhere—even...

Retail may never be the same. Consumers who were previously averse to online shopping suddenly embraced...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

With every week that passes, our dependency on paper wanes as digital processes are introduced into every...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Digital experience personalization is a major priority for global business leaders and investment plans...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...