Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

How can companies maximize their investments and take full advantage of the resources they already have...

More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics...