Marketing Technology

Reinventing customer service
The upheavals of 2020 created an opportunity for customer service teams to rethink service delivery and...

Reinventing work in development teams
Software engineering teams were often among the best placed to adjust to 2020's shift to working from...

Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...

The Ultimate marketer's guide to Customer Data Platforms
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

2021 B2B Marketing Trends Report: How to Deal with Digital Burnout
Audiences are burnt out on digital marketing. They're flooded — non-stop — with emails, ebooks, webinars...

Top five things to consider when choosing a CRM System in 2022
A CRM system touches every part of your business. It is one of the most critical enablers of your business...

The Digital-first Toolkit
Over the past year, society has proven we can be effective, creative and productive working from anywhere—even...

Deliver individual experiences to achieve incredible results
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

5 Skills managers need to lead in the next normal
With the work landscape rapidly changing, the challenges ahead will require unique solutions. We surveyed...

4 Ways to Accelerate Innovation Growth
The consumer-packaged goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization...

Why Choose DocuSign eSignature
E-signatures create a secure and customer-friendly experience, are legally recognized in most countries,...

Trades and transactions
For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...
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