Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

We surveyed 900 retailers to understand how they handle surges in demand (Black Friday), as well as how...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Hope is NOT a strategy: Secure your business with the Content Cloud Seems like every week there's news...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...