Manufacturers Reap Benefits From Selling Direct
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences. But they face a number of significant challenges to setting up direct customer relationships, including maximizing conversions, taking full advantage of customer data, and dealing with concerns over channel conflict.
The online marketplace model — where a B2B manufacturer showcases and sells inventory available through thirdparty channel partners — can help with this challenge.
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Related Categories: Cross Channel, Customer Data, Market Research, Marketing Campaigns, Marketing Data, Marketing Insights, Marketing Metrics, Peer Influence
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