In today's market, customers control the buying journey – a trend that has accelerated with the increased...

The advertising industry is changing. Privacy is a growing topic, with the phasing out of third-party...

How financial firms build stellar experiences in the cloud From ordering takeout on an app to joining...

The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Slack commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

RingCentral has earned the Metrigy MetriStar Top Provider Award for contact center platforms. The value...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

E-commerce professionals often find themselves navigating contradictions, weighing options and generally...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

AI and other analytics technologies are driving incredible innovations and advancements that are making...